Internet has enabled the world to feel small and close to each other. It has allowed to collect data from masses of population around the world. According to a research on Statista, as of January 2021 there were 4.66 billion active internet users worldwide – 59.5 percent of the global population. Of this total, 92.6 percent (4.32 billion) accessed the internet via mobile devices. Though it is not easy to even collect this amount of data, rather storing it. This is where Data Science comes to play the important role of collecting this data, storing it, sorting it, making it structured. In brief terms Data Science is the way to extract information out of the raw data. The increase in internet users means more potential customers as well as more valuable information.
Changing the Indian Market
In this Digital world we are surrounded by the changes Data Science is enabling. From watching ads on YouTube, to streaming services whether it’s Ott platforms or music platforms. Just take this example of Indian Ott market, around 2010 it was close to non-existing but now it is booming. In recent couple of years we have seen many new companies entering the market like, hulu, voot, zee5prime, etc. This is just one little example of the change we saw in front of us.
Some of you might have heard the term digital marketing, today there are companies which have explored this area into personalised digital marketing. They deliver advertisements after targeting the individual customers, with the help of Data Science. But it doesn’t stop their Data Science has many applications, let’s take a look at the figure below.
Potential of Data Science
These are just few of the various applications Data Science has enabled, there are many other like, it is used in research involving big sample sizes, used in smart home/IOT applications, used to further develop AI enabled robots, used in automation of vehicles, even used in stock market trading to analyse market behaviours and much more. At the same time its applications are helping businesses to grow and creating more jobs as well. Data Science didn’t come out of sky its applications are being developed in time and it has so much more potential to expand its wings even further. Data Science is changing the world now and it’ll keep changing it further. If you’d like to be a part of this change and grow yourself with modern times it’s time to learn Data Science.